The green smoke screen

Why this project – why this blog?

We had to answer those questions when we developed the idea of a deep energy retrofit. The articulation of project rationales served as a foundation for what was to come.

In those project rationales, I took a stab at new, green construction, voicing our frustration that it is often unaffordable for the masses and may qualify as “green”, but misses the point of sustainability.

It turns out that I am not the only one with some level of discontent on this subject matter – and that others, such as Martin Holladay at the, are beautifully no-nonsense in their expression of that discontent.

Read his blog post –

Musing of an Energy Nerd – Who Deserves the Prize for the Greenest Home in the U.S.?

– if you like to take a look behind the “green” smoke screen of the green building industry.

As to why this project – why this blog? Martin Holladay put his finger on what motivates us, probably without even knowing about what we are up to.

About Marcus de la fleur

Marcus is a Registered Landscape Architect with a horticultural degree from the School of Horticulture at the Royal Botanic Gardens, Kew, and a Masters in Landscape Architecture from the University of Sheffield, UK. He developed a landscape based sustainable pilot project at 168 Elm Ave. in 2002, and has expanded his skill set to building science. Starting in 2009, Marcus applied the newly acquired expertise to the deep energy retrofit of his 100+ year old home in Chicago.

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