Why this project – why this blog?

We had to answer those questions when we developed the idea of a deep energy retrofit. The articulation of project rationales served as a foundation for what was to come.

In those project rationales, I took a stab at new, green construction, voicing our frustration that it is often unaffordable for the masses and may qualify as “green”, but misses the point of sustainability.

It turns out that I am not the only one with some level of discontent on this subject matter – and that others, such as Martin Holladay at the GreenBuildingAdvisor.com, are beautifully no-nonsense in their expression of that discontent.

Read his blog post –

“Musing of an Energy Nerd – Who Deserves the Prize for the Greenest Home in the U.S.?”

– if you like to take a look behind the “green” smoke screen of the green building industry.

As to why this project – why this blog? Martin Holladay put his finger on what motivates us, probably without even knowing about what we are up to.